BURBERRY WORLD LIVE
4 Feb 2014
At university today our class got a private tour of Burberrys flagship store on Regent Street.
“Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immersive multimedia content exactly as they do online,” Burberry CEO Angela Ahrendts explained.
I'd say Burberry are pioneers of retail design. They've grasped the importance of using digital technology to make their customers shopping experience much more interesting whilst still delivering a personal luxury shopping environment. "The new shop is designed around the brand’s website and has rooms that mirror the different sections available online. "Burberry Regent Street is one of the most architecturally and culturally significant projects we have undertaken," Christopher told Vogue Online". "Weird and wonderful features include Burberry weather “moments”, where digital rainstorms rage as customers shop, and mirrors which flip to show the item you are trying on as it appears on the catwalk.
http://retaildesignblog.net/2012/09/17/burberry-flagship-store-london/ image taken from website which is linked the rest are my own
