MOVING WITH THE TIMES
31 May 2018
Many Brands are opting to use a mix of textures and contrasting finishes in their windows to create surprising and rich compositions that create an impact. People want to see photo worthy interiors not only instore but now in window displays. Brands are experimenting with tactile materials to give their windows more depth, gone are the days of vast cold, art gallery inspired windows. I've also noticed that a lot of brands are experimenting with translucent/ semi-transparent materials and lighting to create airer environments.
SELFRIDGES
LIBERTY
& OTHER STORIES
TORY BURCH
COS
COACH
LOUIS VUITTON
AKRIS
MAX MARA
BOTTEGA VENETA
MULBERRY
SMYTHSON
PENTHALIGONS
CHANEL
LONGCHAMP
KARL LAGERFELD