Many Brands are opting to use a mix of textures and contrasting finishes in their windows to create surprising and rich compositions that create an impact. People want to see photo worthy interiors not only instore but now in window displays.  Brands are experimenting with tactile materials to give their windows more depth, gone are the days of vast cold, art gallery inspired windows. I've also noticed that a lot of brands are experimenting with translucent/ semi-transparent materials and lighting to create airer environments.  

SELFRIDGES
LIBERTY
& OTHER STORIES
 TORY BURCH
 COS
 COACH
 LOUIS VUITTON
 AKRIS
 MAX MARA
 BOTTEGA VENETA
 MULBERRY
SMYTHSON
 PENTHALIGONS
 CHANEL
 LONGCHAMP
 ANTROPOLOGIE

 KARL LAGERFELD
MONCLER


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